{"id":4778,"date":"2023-06-30T10:38:46","date_gmt":"2023-06-30T10:38:46","guid":{"rendered":"https:\/\/innoecotur.webs.upv.es\/?post_type=project&p=4778"},"modified":"2023-07-11T07:47:17","modified_gmt":"2023-07-11T07:47:17","slug":"mercadona-estrategia-6-25","status":"publish","type":"project","link":"https:\/\/innoecotur.webs.upv.es\/en\/project\/mercadona-estrategia-6-25\/","title":{"rendered":"Mercadona – Estrategia 6.25"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb3.22″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb2_3,1_3″ _builder_version=\u00bb4.14.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.14.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_post_title meta=\u00bboff\u00bb _builder_version=\u00bb4.14.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_post_title][et_pb_text admin_label=\u00bbDescripci\u00f3n\u00bb _builder_version=\u00bb4.14.6″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

La Estrategia 6.25 es una estrategia actualmente implantada y con un horizonte a cinco a\u00f1os, centrada en reducir los materiales de envase de los productos de las marcas de Mercadona y aumentar su reciclabilidad. Se articula a trav\u00e9s de 3 objetivos que se concretan en 6 acciones diferentes con cumplimento para 2025.Las 6 acciones de la estrategia buscan:<\/p>\n

– Eliminar las bolsas de pl\u00e1stico de un solo uso de las secciones sustituy\u00e9ndolas por bolsas compostables (actualmente implantada en toda la cadena).<\/p>\n

-Eliminar productos desechables de un solo uso (actualmente implantada en toda la cadena).<\/p>\n

-Disminuir el pl\u00e1stico de los envases donde no a\u00f1ada valor (mediante la eliminaci\u00f3n, reducci\u00f3n, reutilizaci\u00f3n o la incorporaci\u00f3n de material reciclado)<\/p>\n

-Favorecer que los envases sean reciclables.<\/p>\n

-Reciclar todo el residuo pl\u00e1stico en tienda y garantizarle una nueva vida.<\/p>\n

-Formar e informar al cliente de c\u00f3mo separar para reciclar en casa.<\/p>\n

Objetivos:<\/strong><\/p>\n

    \n
  1. Reintroducir en el sistema los residuos como nuevos recursos.<\/li>\n
  2. Buscar una alternativa al sistema tradicional que consist\u00eda en el env\u00edo a vertedero.<\/li>\n
  3. Gestionar de manera social y medioambiental los excedentes de producci\u00f3n y los pro\u00adductos descatalogados.<\/li>\n
  4. Reducir la utilizaci\u00f3n de nuevos recursos naturales.<\/li>\n<\/ol>\n\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.14.6″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb25px|15px|15px|15px|false|false\u00bb border_radii=\u00bbon|5px|5px|5px|5px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#E09900″ box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfbG9jYWxpemFjaW9uIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||divi||400″ icon_color=\u00bb#3ea843″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb16px\u00bb admin_label=\u00bbLocalizaci\u00f3n\u00bb _builder_version=\u00bb4.14.6″ _dynamic_attributes=\u00bbtitle\u00bb _module_preset=\u00bbdefault\u00bb header_level=\u00bbh5″ header_text_color=\u00bb#ef9c4f\u00bb image_icon_custom_margin=\u00bb0px|0px|0px|0px|false|false\u00bb image_icon_custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfYWxjYW5jZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb||fa||900″ icon_color=\u00bb#3ea843″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb16px\u00bb admin_label=\u00bbLocalizaci\u00f3n\u00bb _builder_version=\u00bb4.14.6″ _dynamic_attributes=\u00bbtitle\u00bb _module_preset=\u00bbdefault\u00bb header_level=\u00bbh5″ header_text_color=\u00bb#ef9c4f\u00bb image_icon_custom_margin=\u00bb0px|0px|0px|0px|false|false\u00bb image_icon_custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_text admin_label=\u00bbRs\u00bb _builder_version=\u00bb4.14.6″ text_font_size=\u00bb14px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Rs de Economia Circular<\/strong><\/h5>\nReducir, Redise\u00f1ar, Reciclar\n

    [\/et_pb_text][et_pb_text admin_label=\u00bbODS\u00bb _builder_version=\u00bb4.14.6″ text_font_size=\u00bb14px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    ODS relacionados<\/strong><\/h5>\n\"\u201cIndustria,\", \"\u201cProducci\u00f3n\", \"\u201cAcci\u00f3n\"\n

    [\/et_pb_text][et_pb_text admin_label=\u00bb\u00c1mbito de acci\u00f3n\u00bb _builder_version=\u00bb4.14.6″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb14px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    \u00c1mbito de acci\u00f3n<\/strong><\/h5>\nConsumo, Gesti\u00f3n de residuos\n

    [\/et_pb_text][et_pb_text admin_label=\u00bbSector\u00bb _builder_version=\u00bb4.14.6″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb14px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Sector<\/strong><\/h5>\nAlimentaci\u00f3n y Bebidas\n

    [\/et_pb_text][et_pb_text admin_label=\u00bb\u00c1rea\u00bb _builder_version=\u00bb4.14.6″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb14px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Dimensi\u00f3n<\/strong><\/p>\nPlanificaci\u00f3n y evaluaci\u00f3n Circular, Gesti\u00f3n de residuos\n

    [\/et_pb_text][et_pb_text admin_label=\u00bbM\u00e1s Info\u00bb _builder_version=\u00bb4.14.6″ _dynamic_attributes=\u00bblink_option_url\u00bb _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb14px\u00bb link_option_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfbWFzX2luZm9ybWFjaW9uIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@\u00bb link_option_url_new_window=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    M\u00e1s Informaci\u00f3n<\/strong><\/h5>\n\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    La Estrategia 6.25 es una estrategia actualmente implantada y con un horizonte a cinco a\u00f1os, centrada en reducir los materiales de envase de los productos de las marcas de Mercadona y aumentar su reciclabilidad. Se articula a trav\u00e9s de 3 objetivos que se concretan en 6 acciones diferentes con cumplimento para 2025.Las 6 acciones de la estrategia buscan:<\/p>\n

    – Eliminar las bolsas de pl\u00e1stico de un solo uso de las secciones sustituy\u00e9ndolas por bolsas compostables (actualmente implantada en toda la cadena).<\/p>\n

    -Eliminar productos desechables de un solo uso (actualmente implantada en toda la cadena).<\/p>\n

    -Disminuir el pl\u00e1stico de los envases donde no a\u00f1ada valor (mediante la eliminaci\u00f3n, reducci\u00f3n, reutilizaci\u00f3n o la incorporaci\u00f3n de material reciclado)<\/p>\n

    -Favorecer que los envases sean reciclables.<\/p>\n

    -Reciclar todo el residuo pl\u00e1stico en tienda y garantizarle una nueva vida.<\/p>\n

    -Formar e informar al cliente de c\u00f3mo separar para reciclar en casa.<\/p>\n

    Objetivos:<\/strong><\/p>\n

      \n
    1. Reintroducir en el sistema los residuos como nuevos recursos.<\/li>\n
    2. Buscar una alternativa al sistema tradicional que consist\u00eda en el env\u00edo a vertedero.<\/li>\n
    3. Gestionar de manera social y medioambiental los excedentes de producci\u00f3n y los pro\u00adductos descatalogados.<\/li>\n
    4. Reducir la utilizaci\u00f3n de nuevos recursos naturales.<\/li>\n<\/ol>\nRs de Economia Circular Reducir, Redise\u00f1ar, ReciclarODS relacionados \"\u201cIndustria,\", \"\u201cProducci\u00f3n\", \"\u201cAcci\u00f3n\"\u00c1mbito de acci\u00f3n Consumo, Gesti\u00f3n de residuosSector Alimentaci\u00f3n y BebidasDimensi\u00f3n Planificaci\u00f3n y evaluaci\u00f3n Circular, Gesti\u00f3n de residuosM\u00e1s Informaci\u00f3n <\/p>","protected":false},"author":15,"featured_media":4784,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[103],"project_tag":[],"class_list":["post-4778","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-buenas-practicas"],"acf":[],"yoast_head":"\nMercadona - Estrategia 6.25 - Lab Hot-EC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innoecotur.webs.upv.es\/en\/project\/mercadona-estrategia-6-25\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercadona - Estrategia 6.25 - Lab Hot-EC\" \/>\n<meta property=\"og:description\" content=\"Rs de Economia Circular ODS relacionados \u00c1mbito de acci\u00f3n Sector Dimensi\u00f3n M\u00e1s Informaci\u00f3n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innoecotur.webs.upv.es\/en\/project\/mercadona-estrategia-6-25\/\" \/>\n<meta property=\"og:site_name\" content=\"Lab Hot-EC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/labhotec.project\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-11T07:47:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innoecotur.webs.upv.es\/wp-content\/uploads\/2023\/06\/mercadona-estretagia625.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@labhotec\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/innoecotur.webs.upv.es\/project\/mercadona-estrategia-6-25\/\",\"url\":\"https:\/\/innoecotur.webs.upv.es\/project\/mercadona-estrategia-6-25\/\",\"name\":\"Mercadona - 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